Pernod Ricard is one of the worlds largest premium spirits company, serving up the world’s favourite drinks brands in more than 160 companies.
As part of a fun Fathers Day campaign, Pernod Ricard created a competition to identify champion Dads and reward them. The Ignite Digital marketing agency team were able to create the digital design, development of landing pages, competition pages, forms and automated email responders to support and validate the campaign.
A major technical component of this was to validate purchase of the entrant by having then upload their receipt into the competition forms.
This campaign ran really well, and was a big success with lots of competition entries and buzz around the brand throughout the Fathers Day period.
- Name: Pernod Ricard – Fathers Day
- Catagory: Competition Forms, Digital Design, Email Marketing, Landing Pages, Marketing Automation, Salesforce Marketing Cloud,
- Date: June 27, 2023
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