Birthday email programs are proven to increase client satisfaction and retention. The birthday gift or reward doesn’t always need to be a tangible product, discount or gift.
Building automated marketing programs is a noble thing to do in today’s modern marketing world, however, if you’re choosing the wrong programs to automate, you’re not optimizing your efforts.
The strategy and email architecture for your automation email programs will be the most significant piece of work that can be undertaken in the email channel. Here’s how to prepare yourself and your company.