The most common marketing automation programs

There are numerous email programs that can be automated.

Marketers need to construct programs that are suitable for their target audience. This is best done by acertain who the customer is, and what they require from the company.

Below is a list of the most common programs;

1. Welcome email program (single email)
2. **Welcome email series (multi-email series 3 steps)
3. New member / new customer email program
4. Low risk customer email program
5. High risk customer email program
6. Newsletter program (these can also be fully automated)
7. Direct debit cancellation program
8. Lead nurturing program
9. **Abandoned shopping cart program
10. Lapsed customer program
11. Membership renewal program
12. **Birthday program
13. Rewards program
14. VIP / points program
15. Genre / product line program
16. Bookings / ticket / travel reminder program
17. Customer survey
18. Ratings and review program
19. Welcome home program (post travel)
20. Pre event email program
21. Event email program
22. Post-event email program
23. Thank you for purchasing / transactional emails
24. Reset Password
25. Receipt
26. Customer service registration / enquiry
27. Support email program
28. Post chat email program
29. Registration email program
30. Materials download email program
31. Training course email program
32. Lead Nurturing email program
33. **Win back emails
34. **Re-activation (queries)

Depending on the company’s products or services will vary the importance of the implementation of the above email programs. Best practice in email marketing is for a welcome email to be sent to a subscriber upon registration. This is considered to be the bare minimum when an individual provides their personal information such as their email address.

The success of each of the above programs will require ongoing tweaking, AB testing designs, testing subject lines, testing offers and personalization. The best programs are constructed in a way that is easy to maintain on an ongoing basis. Making the program a valuable asset to the organization whilst not draining resources to an inificient scale.