There are numerous email programs that can be automated.

Marketers need to construct programs that are suitable for their target audience. This is best done by acertain who the customer is, and what they require from the company.

Below is a list of the most common programs;

  1. Welcome email program (single email)
  2. **Welcome email series (multi-email series 3 steps)
  3. New member / new customer email program
  4. Low risk customer email program
  5. High risk customer email program
  6. Newsletter program (these can also be fully automated)
  7. Direct debit cancellation program
  8. Lead nurturing program
  9. **Abandoned shopping cart program
  10. Lapsed customer program
  11. Membership renewal program
  12. **Birthday program
  13. Rewards program
  14. VIP / points program
  15. Genre / product line program
  16. Bookings / ticket / travel reminder program
  17. Customer survey
  18. Ratings and review program
  19. Welcome home program (post travel)
  20. Pre event email program
  21. Event email program
  22. Post-event email program
  23. Thank you for purchasing / transactional emails
  24. Reset Password
  25. Receipt
  26. Customer service registration / enquiry
  27. Support email program
  28. Post chat email program
  29. Registration email program
  30. Materials download email program
  31. Training course email program
  32. Lead Nurturing email program
  33. **Win back emails
  34. **Re-activation (queries)

Depending on the company’s products or services will vary the importance of the implementation of the above email programs. Best practice in email marketing is for a welcome email to be sent to a subscriber upon registration. This is considered to be the bare minimum when an individual provides their personal information such as their email address.

The success of each of the above programs will require ongoing tweaking, AB testing designs, testing subject lines, testing offers and personalization. The best programs are constructed in a way that is easy to maintain on an ongoing basis. Making the program a valuable asset to the organization whilst not draining resources to an inificient scale.

  1. Sam

    Automated programs are great, so long as they are carefully managed. Nonsensical emails going out is never a good look!

  2. Anonymous

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    us. Please keep us up to date like this. Thank you for sharing.

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